How can Media ownership impact the success of a films release?

Star Trek: Beyond Is owned by Viacom, the 6th largest media conglomerate in the US. Social media was a big part of their marketing campaign. For example, they teamed up with Comic Con which got a lot of attention on social media. They generated a 22K hashtag turn out and therefore is an example of synergy as two companies came together to create something. A field in England released the film in cinemas, dvd, video-on-demand and freeview on the same day, 15th of july. As audience could watch the film however they wanted, piracy was not an issue whereas with Star Trek: Beyond audiences would be more likely to watch it illegally because people they don’t want to pay to go and watch it in cinemas.



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