‘A field in England’ Marketing

  • This film was shown at Lattitude Festival.
  • Welton’s Brewery brewed a limited ale for cinema goers in honour of the film.
  • Gained a lot of press coverage as the campaign was unusual as it took a different approach at releasing the film.
  • Offers audience options; people didn’t have to leave the house to watch the film when it came out.
  • A Vast majority of British independent films do not return its budget.
  • The combination of various media platforms and the use of technological convergence allowed the distribution to pool resources.
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