Media Conglomerates

  1. The media conglomerate that owns Star Trek Beyond is Vidcom. This is because they own Paramount Pictures and they distributed the film.
  2. Artist Rihanna was included on the soundtrack with the song sledgehammer and the record label that produced the song was Interscope. the song placed 69th on the Official Uk Charts. Additionally, Vidcom own MTV News which means that they would have made articles on it as it was being released. Also MTV channels had many interviews with the cast and director.
  3. The benefits of the of the conglomerates doing this is by using MTV as advertisement for the film. The film has the same target audience of MTV and therefore are reaching their target audience.
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