Distribution of Star Trek: Beyond

  1. The audience saw a demographic breakdown that was 57% male vs. 43% female and 73% of the audience was over the age of 25. The target audience of the film is people young to middle-aged. As the difference in percentage between men and women isn’t too big the film is clearly targeted at both genders.
  2. The first teaser poster debuted at the 50th anniversary fan event, which shows that they decided to directly promoted the film to their target audience. The third trailer featured the debut of “Sledgehammer,” the ballad from Rihanna that appears on the soundtrack. Rihanna has been used to help with the promotion of the film because of her massive platform. On both Facebook and Twitter they had updates with countdown images, prompts for when the cast is on TV or doing online Q&As along with trailers, photos etc. By using social media, people will pay attention to what they are promoting. Their audience is most likely going to pay more attention to this way of promoting rather than seeing a poster for the film on a billboard.
  3. The complete domestic video sales for DVD and Blu-Ray came to $28,189,025. The film was released on DVD and Blu-ray on 1 November 2016.
  4. The franchise held it’s own festival at the Blackpool Opera House on the 24th– 30th Jul. This was for the celebration of the 50th anniversary of the franchise.
  5. The film was released on July 22nd which is in the summer holidays. They could have released it at this time to try and get younger people to watch it. Because the film wasn’t released December-February, it shows that it wasn’t intended to be a film for award season.
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