Distribution and Exhibition
To get the film out into cinemas, they would have needed to have a distributor. The distribution company they had was Paramount Pictures. From 2015 to 2016, the market shares of Paramount Pictures increased from 6.18% to 7.5%. This would have been a contributing factor when the producers were choosing a distributor. The principal photography began in Vancouver on June 25, 2015. The film was released on July 22nd in 3d and 2D.
The first teaser posters, which debuted at the 50th anniversary fan event, goes hard on the action aspect of the movie. A series of posters was released showing most of the characters on individual one-sheets, each one with some distinctive colour; in the case of the Starfleet officers it corresponds to their rank and role.
Paramount pictures released the first trailer for the film on December 14th 2015. Also the thrid and final trailer was released on June 27th 2016. The main appeal of the third trailer, is the debut of “Sledgehammer,” the new ballad from Rihanna which appears on the film’s soundtrack. It provides a good backdrop to the action that’s on display, adding a mournful, melancholy filter to it.
On both Facebook and Twitter they had promotional updates with countdown images, prompts for when the cast is on TV or doing online Q&As and more along with trailers, photos etc. The website for the film automatically plays Rihanna’s song for the film which reminds the audience not just of the action of the movie but also the emotion that goes into it.
Star Trek Beyond DVD and Blu-ray release date was November 1st 2016 and available on Digital HD from Amazon Video and iTunes on October 4, 2016. The total domestic video sales came to $20,017,470.